Written by sunny in 11 May 2025
VIVO smartphone brand a Chinese company. This Company come under BBK Electronic found in 1995 and they launch a smartphone brand vivo in 22 may 2009 and they come India in 2012 and they launch their smartphone name vivo v1 and they suddenly popular amoung the new generation. Because they provide best specification in best price range like The smartphone he had at that time was very expensive like Blackberry, IPhone, Sony, L.G and etc. their phones are high price range and Indian people can’t afford price like 50k, 60k and vivo launch smartphone under 20k,30 and that’s why Vivo suddenly popular in market.
How Vivo capture Indian market
Vivo come in India and they start Research indian people and behavior and they find indian people are very Low spenders and want good item and Had company known that which phone make sense in the market So that people buy it. And After lot of research Vivo launch to smartphone in the market and name is – Vivo v1& V1Max and they sale first day 100units in market history. Vivo target audience are very low spender that’s why vivo popular in market.
Why vivo popular in India
Vivo It presented itself like a camera smartphone because Indian people love to click photo and video. vivo know what should that implement in the phone and they presented to Camera & music Smartphone brand. Vivo audience are very low spender and they want good specification in good price range. No competitor of vivo in the price and segment that’s why people capture 50% market in 2 years what More competitor launch in india like Oppo, Xiaomi, Oneplus, samsung and He to provide best smartphone.
Vivo growth in 2015
Vivo smartphone brand in 2 last year provide best specification and good value and market share in india 50% 2015 Vivo import 53million units of smartphone. I show you graph to know that vivo are very popular in 2015,16,17 because every second guy Buy vivo because people know they provide better specification in price range.
Innovation
Vivo 1st Unique smartphone Vivo NEX. Why i am saying that because first smartphone a popup selfie camera in display fingerprint dual rear camera and full view 6.59inch display 8GB Ram 128gb Storage Qualcomm Snapdragon 845 processor Sony IMX363 Sensor Screen Sound Casting Technology and 91.24% screen to body ratio 4000mah battery | that time vivo different with other brand phone and this smartphone price was very high ₹59,999.what this phone is a failer because price are very high and indian people can’t afford and they don’t about the the phone specification and feature and what they make a best unique smartphone.
2nd Unique phone
Vivo launch V17 pro this time audience are change and this smartphone are popular in that time where first vivo Nex fail in the market V17 are popular in the market because this time are gen,z generation and they love unique phones. this smartphone specification 6.44 inches Super amoled display Powerfull processor Qualcomm snapdragon 675Aie (11nm) Front dual 13mp selfie camera 4 Rear camera main camera 48mp,13mp telephoto,2xoptical zoom ,8mp f/2.2,ultrawide,2mp depth sensor Android 9.0 8GB Ram 128GB Storage 4100mah battery 18watt dual engine charger vivo sell 10million unit in india
Why vivo instant popular in India
Vivo know that craze of celebrity so they hire popular and best celebrity like Amirkhan are brand ambassador of vivo v17 pro and they Organised cirket team. and that shit vivo are capture 18%market share in Q1 2024 and Soon vivo capture 20% market share in india because they doing very well.
